Artificial Intelligence and Marketing:

Christian Nwankwo; Peter Abude

Christian Nwankwo Caritas University Amorji-Nike
Peter Abude University of Delta, Agbor

Keywords: Artificial Intelligence, Marketing, Digital Marketing, Machine Learning, Big Data Analytics

Abstract

In an era of digitalization and availability of internet, the world is moving towards artificial intelligence, internet of things and big data analysis. Every sphere of life, medicine, manufacturing, education, finance, construction and the like are transforming into computer-based processes. This paper is a study on the use of Artificial Intelligence in Marketing of products. It aims at a conceptual analysis of the past, present and future of marketing in the light of Artificial Intelligence.

Author Biographies

Christian Nwankwo, Caritas University Amorji-Nike

Department of Marketing

Peter Abude, University of Delta, Agbor

Department of Entrepreneurship and Business Innovation

Artificial Intelligence and Marketing

A Conceptual Analysis

Abstract

Author Biographies