Role of Diaspora Advertising and Public Relations Practitioners in the Management of Nigeria Image and Reputation Abroad

Abstract

This work examines the role of advertising and Public Relations in managing Nigeria’s image/reputation abroad. Essay approach was adopted in discussing the study. There were revelations of facts and figures that Nigeria’s image is damaged and needs serious and professional approaches to manage it so that international community can accept Nigeria back as a nation with soul and values. The challenges of image laundering have remained a Herculean task for every successive government. So, the objectives of the study include to find out whether international community has noticed the significant improvements in Nigeria’s corporate governance since 1999. In the course of that discussions generated from extensive literature and interaction with people on the facts and figures about Nigeria’s bad image, causes, efforts to correct it and current challenges were analyzed. The result of the analysis confirms that Nigeria’s image before international community was bad; and currently effort is being made to manage it for a better understanding. The researcher therefore concludes that more efforts are needed to ensure total redemption of the damages on Nigeria’s image/reputation globally; using advertising, PR strategies and Diaspora approaches.