Street Advertisement of Herbal Products as Noise Pollution

The Yenegoa Experience

Abstract

Advertisement of herbal products on the streets is increasingly becoming a common source of noise pollution across Yenegoa, Bayelsa State. This undesirable development has often made the inhabitants of the city wonder about the true description and ideal composition of marketing communication, advertising precisely. This study examined the problem of noise pollution generated through intense herbal products advertising on the streets and at different corners of Yenegoa. To guide this study to achieve its objectives, three research questions were raised. The study adopted the survey design, using the quantitative methods for data collection. The population comprised adult residents of Yenegoa and the sample free and sampling technique were 100 male and female inhabitants of the town purposively selected, using age, occupation, education and experience about the town as criteria the main instrument for data collection was the questionnaire. The findings revealed that Boom-lime cordial herbal product-advertisements do not optimally achieve the basic goal of marketing communication but rather generate a lot of noise pollution, thus becoming more of a societal curse than a blessing, considering its adverse health implications. The study recommended, among other things, that the Yenegoa township authority should enact laws that will prohibit the indiscriminate use of loud speakers to market products on the streets of the town, and the Bayelsa State Ministry of information should direct the street marketers on how ideal advertising is done. This study will help bring about environmental sanity in Bayelsa State capital as well as educate its residents about the dangers of uncontrolled herbal product-street advertising.